It is important to define the concept before you begin creating the website, because the way you create it, the methods you will use and the format of the website will depend on the concept.
Will the website be informative?
Will it be a photo album?
Will it be a web application?
Will the website contain media, such as audio and video?
If the website is informative, it would be naturaly text-based. The website can be built in plain html, or the text could be data-driven in a web application. Images and other media is allways recommended in addition. The more text in this kind of website will make it more search engine optimized.
If it is a website such as a photo album or a blog, it is important to separate between the codes of the design and the content. Insist on using javascript and css files, separated and linked to the website pages. If you are using asp.net 2.0 or better, use masterpages to create homogeneous page designs.
If you're thinking about a web application like qassia or facebook, think more like a computer program then a website.
When embedding media to a website, consider the way you embed the media files. Simple html embedding works different in various computers, depending on their default desktop programms. Many webmasters, like in online radio stations, prefer to create applications of their own that work from the browser in order to make the website look and work the same on every computer.
Many webmasters use Flash to design websites. Flash is excellant for graphics and animation. Flash is usually used in websites that represent artists, like musicians, painters, photographers, architects, designers and more. The problem with Flash is that search engines can hardly read it, making the promotion of the website more difficult.
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